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Entrepreneurship, 6/e
Robert D. Hisrich Biography
Robert D. Hisrich is the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He is also president of H&B Associates, a marketing and management consulting firm he founded.

Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining CWRU in 1993, Dr. Hisrich held the Bovaird Chair of Entrepreneurial Studies and Private Enterprise at the College of Business Administration at the University of Tulsa. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisr...
· Michael P. Peters Biography
Michael P. Peters - Professor Emeritus, Marketing Department, Carroll School of Management, Boston College. Professor Peters has his Ph.D. from the University of Massachusetts, Amherst and his M.B.A. and B.S. from Northeastern University. Recently retired from full time teaching he continues to write, lecture, serve on numerous boards, and assist in the management of a family business. Besides his passion for assisting entrepreneurs in new ventures he has consulted and conducted seminars and workshops worldwide related to entrepreneurship, international and domestic decision making for new product development, market planning, and market strategy. He has published over thirty articles in such journals as the Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Columbia Journal of World Business, Journal of Business Venturing, and the Sloan Management Review. He has co-authored three texts, Marketing A New Product:...
Dean A. Shepherd Biography
Dean Shepherd is Assistant Professor of Strategy and Entrepreneurship at the University of Colorado. Dean received his doctorate and MBA from Bond University (Australia) and a Bachelor of Applied Science from the Royal Melbourne Institute of Technology. His research interests include the decision making of entrepreneurs, new venture strategy, venture capital, growth, and optimization. He has published his research in Academy of Management Review; Entrepreneurship, Theory and Practice; European Journal of Operational Research; IEEE Transactions on Engineering Management; Journal of Business Venturing; Journal of Management; Journal of Management Studies; Management Science; the Strategic Management Journal, and others. Dean has also published two books - - New Venture Strategy: Timing, Environmental Uncertainty and Performance with Mark Shanley and Attracting Equity Investors: Positioning, Preparing and Presenting the Business Plan with Evan Douglas- - and along with Jerry Katz is co-ed...
University of Colorado
2001-11-08 579 pages ID: 315 Rating: 
Link to Amazon
Description: [From Amazon] Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures. The 6th Edition will be published in 2004.