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Hot Causes, Cool Solutions February 12, 2014
Bob Sutton    |   Stanford University
DFJ Entrepreneurial Thought Leaders Series
Views: 2108
Creative Commons License
Making rational arguments is not enough to change collective behavior, says Stanford Professor Bob Sutton. Here the co-author of Scaling Up Excellence identifies the power in connecting emotion and "hot causes" to tangible "cool solutions" to reduce an individual's focus on pure self-interest.

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