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Success Through Viral Marketing: PayPal October 08, 2003
Elon Musk    |   SpaceX
Entrepreneurial Thought Leaders Lecture
Description
Musk talks about how PayPal is a perfect case of viral marketing where one customer acts as a sales person by sending money to a friend and hence recruiting another customer. By the end of the second year, PayPal had a million customers with no sales force and no advertising budget, he says.

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