| Success Through Viral Marketing: PayPal | October 08, 2003 |
Elon Musk
|
SpaceX |
Entrepreneurial Thought Leaders Lecture |
| Views: 5144 |
|
| Video 3 of 23 from this talk |
- 02:59Career Development
- 03:15Founding of Paypal
- 01:22Success Through Viral Marketing: PayPal
- 01:13Selling the Company: Paypal to eBay
- 04:23Opportunities in Space: Mars Oasis
- 06:33Space Travel Today
- 05:10Positioning and Competition: Space Travel
- 03:17Startup Successes: Comparing Zip2 and Paypal
- 00:48Viral Marketing
- 01:30Challenges in the Space Industry
- 02:14Why is Space Travel So Expensive?
- 01:07Customer Base: Paypal vs. SpaceX
- 01:15Qualities of an Entrepreneur
- 01:07History of SpaceX
- 01:02Career Development: To MBA or Not?
- 02:50Reducing Company Costs: Paypal and SpaceX
- 00:52Patents and Paypal
- 01:19Space Mining vs. Human Space Flight
- 01:08Government and Space Travel
- 02:23What is the Right Time to Sell?
- 02:33History of Zip2
- 01:52Decreasing Costs in Space Travel
- 00:56Space Travel is Not for the First-Time Entrepreneur
Description
Musk talks about how PayPal is a perfect case of viral marketing where one customer acts as a sales person by sending money to a friend and hence recruiting another customer. By the end of the second year, PayPal had a million customers with no sales force and no advertising budget, he says.
Comments 
Related Videos:
