| How to Operate in a Downturn Economy | February 26, 2003 |
Gordon Ringold
|
Surromed |
Entrepreneurial Thought Leader Lectures |
| Views: 2344 |
|
| Video 12 of 14 from this talk |
- 01:59What is an Entrepreneur?
- 01:15Importance of Passion
- 01:37Being an Entrepreneur in Industry vs. Education: Team vs. Individual
- 02:46Types of Company in Biotech
- 03:20History: From Bayer to Affymax
- 02:58Biotech: Collaboration vs. Competition in Developing Affymax
- 01:56Pharmaceutical Companies: Challenges in Developing New Therapeutic Products
- 01:21Funding Challenges in Today's Market
- 01:21History of Maxygen
- 16:12History of Surromed
- 02:00Biggest Pharmaceutical Products in Industry Today
- 01:15How to Operate in a Downturn Economy
- 01:41When and How are Patents Important?
- 04:03Change the Business Plan in Response to a Changing Environment
Description
Surromed has had to adapt its business plan, downsize the company, and pair down numbers of diseases, says Ringold. Things are very different from when they started the company. To be stronger when markets open up and to start a company today, one must build slowly and be flexible, he notes.
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