| Change the Business Plan in Response to a Changing Environment | February 26, 2003 |
Gordon Ringold
|
Surromed |
Entrepreneurial Thought Leader Lectures |
| Views: 1675 |
|
| Video 14 of 14 from this talk |
- 01:59What is an Entrepreneur?
- 01:15Importance of Passion
- 01:37Being an Entrepreneur in Industry vs. Education: Team vs. Individual
- 02:46Types of Company in Biotech
- 03:20History: From Bayer to Affymax
- 02:58Biotech: Collaboration vs. Competition in Developing Affymax
- 01:56Pharmaceutical Companies: Challenges in Developing New Therapeutic Products
- 01:21Funding Challenges in Today's Market
- 01:21History of Maxygen
- 16:12History of Surromed
- 02:00Biggest Pharmaceutical Products in Industry Today
- 01:15How to Operate in a Downturn Economy
- 01:41When and How are Patents Important?
- 04:03Change the Business Plan in Response to a Changing Environment
Description
Surromed had to change their business plan due to two reasons, says Ringold:
1) External climate
2) Lack of potential partner interest. All good startups will adapt the business plan in their life, he notes. For example, Surromed shifted to a product revenue generating model. They started to provide a service to make money which they could invest in their own discoveries. The company moved from generating equity capital to generating revenue.
1) External climate
2) Lack of potential partner interest. All good startups will adapt the business plan in their life, he notes. For example, Surromed shifted to a product revenue generating model. They started to provide a service to make money which they could invest in their own discoveries. The company moved from generating equity capital to generating revenue.
Comments 
Related Videos:
