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Consumer Markets are Difficult for Startups May 14, 2003
Judy Estrin    |   JLABS, LLC
Entrepreneurial Thought Leader Speaker Series
Description
Estrin explains the reasons the consumer market is hard for startups is:

1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford

2) It takes a lot of alliances to be successful and this is hard for a startup to do

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