Jeff Hawkins encourages students to do something they believe in. Business is hard and every company will have its trouble, the only way one gets through these times is if they you a cause and you believe in it. This passion gives momentum to see the bad times through. In his experience, people who started a company for the sake of starting a company failed when the hard times came upon them. At Palm the passion was the product, selling the company was not in contradiction with this passion, but allowed people at Palm to continue making good products. He says that it doesn't matter that the money isn't rolling in, but that we are all excited about what we are doing, and we think its great! This excitement carries companies and people through!