Stanford's Entrepreneurship Corner: Jeff Hawkins, Numenta

The Role of Market Research

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Founder of the Palm Jeff Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.

Jeff Hawkins Biography

Jeff Hawkins is the Founder of Numenta, but he is also well known as the co-founder of two companies, Palm and Handspring, and as the architect of many computing products, such as the PalmPilot and the Treo smartphone.

Throughout his life Hawkins has also had a deep interest in neuroscience and theories of the neocortex. His interest in the brain led him to create the non-profit Redwood Neuroscience Institute (RNI), a scientific organization focused on understanding how the human neocortex processes information. While at RNI, Hawkins developed a theory of neocortex which appeared in his 2004 book, On Intelligence.

Along with Dileep George and Donna Dubinsky, Hawkins founded Numenta in 2005 to develop a technology platform derived from his theory. It is his hope that Numenta will play a catalytic role in creating an industry based on this theory and technology.

Jeff Hawkins earned his B.S. in electrical engineering from Cornell University in 1979. He w...

Numenta

Entrepreneurial Thought Leader Lectures

2002-10-23

3min 49sec

ID: 55

Rating:

Video 17 of 22 from this talk

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