| Product Development: Importance of Customers and Testing | October 23, 2002 |
Jeff Hawkins
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Numenta |
Entrepreneurial Thought Leader Lectures |
| Views: 1594 |
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| Video 21 of 22 from this talk |
- 00:49What is an Entrepreneur?
- 03:40Genesis of Palm Computing
- 01:16The Accidental Entrepreneur: Palm History
- 02:19Story of Acquisition: Palm, US Robotics, 3Com
- 01:41Spinoff: Handspring
- 01:49Handspring: Envisioning the Future
- 01:47Serial Entrepreneurship: Redwood Neuroscience Institute
- 00:36Profiles of Entrepreneurs
- 02:47Importance of Experience
- 02:54Follow Your Passions
- 01:12Individual vs. Company
- 01:54Entrepreneurship is a Means to an End
- 01:33You Can Live a Normal Life
- 02:26Defining Company Culture
- 02:03Difficult Negotiations
- 02:30Designing Successful Products
- 03:49The Role of Market Research
- 02:32Work/Life Balance
- 03:32Hawkins: What I Wish I'd Learned in College
- 01:34Establish Strong Human Resources Early On
- 02:06Product Development: Importance of Customers and Testing
- 02:59Portable Technologies
Description
I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.
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