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Managing The Leverage of Customer Input on Product Development October 31, 2001
Frank Levinson    |   Finisar Corporation
Entrepreneurial Thought Leader Speaker Series
Description
Clearly, without producing something that meets a customer's needs, says Levinson, a business is not a good position to succeed. However, it's important that the business create its own goals and work to fulfill its own needs as well. He describes the best methods to reaching a compromise in this situation.

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