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Building a Personal Gratification Company October 03, 2001
David Kelley    |   IDEO
Entrepreneurial Thought Leader Speaker Series
Description
Kelley explains that he has a unique perspective on starting companies--his goal is not growth, but to create a personal gratification system. A place where he can work with friends. He explaines that many of his comments on starting a company may not apply to companies that are trying to grow as fast as possible.

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