| Building a Personal Gratification Company | October 03, 2001 |
David Kelley
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IDEO |
Entrepreneurial Thought Leader Speaker Series |
| Views: 2055 |
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| Video 2 of 12 from this talk |
- 02:30Career Development
- 01:20Building a Personal Gratification Company
- 01:45Follow Your Passion
- 03:58Design is Risk-Taking
- 04:23Hire Great People
- 01:46The Process of Design
- 05:24Product Development Process: Observation
- 03:41Designing Products vs Designing Experiences
- 01:37Design as an Iterative Process
- 03:17Prototyping the Mouse
- 00:41Career Advice
- 01:36How do you pick clients?
Description
Kelley explains that he has a unique perspective on starting companies--his goal is not growth, but to create a personal gratification system. A place where he can work with friends. He explaines that many of his comments on starting a company may not apply to companies that are trying to grow as fast as possible.
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