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The Process of Design October 03, 2001
David Kelley    |   IDEO
Entrepreneurial Thought Leader Speaker Series
Description
Kelley believes that you need a language, a process and a framework in order to design. He stresses that experience is key success factor: learn from all the projects you've worked on, distil the knowledge and apply it to your future projects. He recommends reading The Art of Innovation for IDEO's concept of a great process.

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