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Designing Products vs Designing Experiences October 03, 2001
David Kelley    |   IDEO
Entrepreneurial Thought Leader Speaker Series
Description
Kelley believes you start to think about things completely different when you think your job is to design the experience of using the device as opposed to designing the device itself. Kelley feels that to captivate an audience you need to build a context around the technology you are marketing and take into consideration how outside factors will affect how your product is perceived. He uses methods of transportation as an example

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