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Design as an Iterative Process October 03, 2001
David Kelley    |   IDEO
Entrepreneurial Thought Leader Speaker Series
Description
Kelley believes that how quickly you create an initial prototype is directly proportional to how successful a product will be. Essentially, given a set project deadline, the earlier you invite feedback, the more chances you have to revise and improve. He calls this "enlightened trial and error."

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