| Design as an Iterative Process | October 03, 2001 |
David Kelley
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IDEO |
Entrepreneurial Thought Leader Speaker Series |
| Views: 4095 |
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| Video 9 of 12 from this talk |
- 02:30Career Development
- 01:20Building a Personal Gratification Company
- 01:45Follow Your Passion
- 03:58Design is Risk-Taking
- 04:23Hire Great People
- 01:46The Process of Design
- 05:24Product Development Process: Observation
- 03:41Designing Products vs Designing Experiences
- 01:37Design as an Iterative Process
- 03:17Prototyping the Mouse
- 00:41Career Advice
- 01:36How do you pick clients?
Description
Kelley believes that how quickly you create an initial prototype is directly proportional to how successful a product will be. Essentially, given a set project deadline, the earlier you invite feedback, the more chances you have to revise and improve. He calls this "enlightened trial and error."
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