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How do you pick clients? October 03, 2001
David Kelley    |   IDEO
Entrepreneurial Thought Leader Speaker Series
Description
Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. He recounts a previous client categorization schematic IDEO employed to color-code their clients. He also emphasises the importance of taking on balanced projects which pay well, are innovative and of interest to his designers.

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