| How do you pick clients? | October 03, 2001 |
David Kelley
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IDEO |
Entrepreneurial Thought Leader Speaker Series |
| Views: 1413 |
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| Video 12 of 12 from this talk |
- 02:30Career Development
- 01:20Building a Personal Gratification Company
- 01:45Follow Your Passion
- 03:58Design is Risk-Taking
- 04:23Hire Great People
- 01:46The Process of Design
- 05:24Product Development Process: Observation
- 03:41Designing Products vs Designing Experiences
- 01:37Design as an Iterative Process
- 03:17Prototyping the Mouse
- 00:41Career Advice
- 01:36How do you pick clients?
Description
Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. He recounts a previous client categorization schematic IDEO employed to color-code their clients. He also emphasises the importance of taking on balanced projects which pay well, are innovative and of interest to his designers.
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