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Positioning: James Bond and GameBoy November 12, 2003
Speakers  Entrepreneurial Thought Leader Speaker Series
There were a number of creative imperatives that were addressed in the development of James Bond, says Turner, primarily, retaining authenticity to the Bond character. Bond has an aura of always being in control of his environment, and this had to be maintained in the game. At a practical level, this required integrating combat and stealth in moment-to-moment game play.  This was achieved by combining the best features of two competitive products, she adds.

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