| Opportunity Assessment: Lord of the Rings | November 12, 2003 |
Arcadia Kim
|
Electronic Arts |
Entrepreneurial Thought Leader Speaker Series |
| Views: 16516 |
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| Video 13 of 23 from this talk |
- 02:51Organizational Structure: General Manager at EA
- 01:38Allocating capital for new products
- 02:39The Entrepreneur in the Game Industry
- 02:01Game Development Process
- 02:00Intellectual Property
- 07:49Market potential: GameBoy
- 02:12Positioning: James Bond and GameBoy
- 01:32Team Size and Product Development
- 05:38Lessons Learned: Game Development
- 01:22Organizational Structure: Directors vs. producers at EA
- 05:45Career Development: Going in circles until you come home
- 02:14Seeing Failure as Opportunity
- 02:09Opportunity Assessment: Lord of the Rings
- 01:25Opportunity Assessment: Two Towers
- 03:17Opportunity Assessment: Return of the King
- 02:36Lessons Learned: Game Development
- 01:25Game Design: James Bond
- 01:46Competition
- 02:23Innovation and Growth Post-IPO
- 00:57Making an Interactive Game Successful
- 01:45Flexibility: Recognizing Growth Sectors
- 01:59The Future of Online Games
- 03:47The EA Creative Process
Description
Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable record. There was a lot of uncertainty over the successful prospect of the movies. However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.
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