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Launching New Ventures: An Entrepreneurial Approach (4th Edition)
Kathleen R. Allen Biography
As a Professor of Entrepreneurship at the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs realize their dreams to start their first ventures. Dr. Allen is the author of several leading entrepreneurship texts: Bringing New Technology to Market, Entrepreneurship and Small Business Management, Launching New Ventures, 3rd Edition, and Growing and Managing an Entrepreneurial Business. She is also the author of several trade books: The New York Times Pocket MBA: Growing and Managing a Business, The Complete MBA for Dummies, e-Business Technology Kit for Dummies, and Entrepreneurship for Dummies.

Allen's research has focused on start-up and rapidly growing technology ventures. As the Director of the USC Technology Commercialization Alliance, a collaboration of the Marshall School of Business, the School of Engineering, the Keck School of Medicine, and the College of Letters, Arts, a...
University of Southern California
Houghton Mifflin
2005-07-14 453 pages ID: 764 Rating: 
Link to Amazon
Description: [From Amazon] In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.