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Entrepreneurship: A Process Perspective, 2e
book
Robert A. Baron Biography
Robert A. Baron - Dean R. Wellington Professor of Management and Professor of Psychology; Ph.D., University of Iowa. He recently completed terms of office as Interim Dean and Interim Director of the Severino Center for Technological Entrepreneurship (2001-2002). Prof. Baron has held faculty appointments at Purdue University, the University of Minnesota, University of Texas, University of South Carolina, University of Washington, and Princeton University. In 1982 he was a Visiting Fellow at Oxford University. From 1979 to 1981 he served as a Program Director at the National Science Foundation (Washington, D.C.) In 2001 the French Ministry of Research appointed him as a Visiting Senior Research Fellow; he held this post at the Universite des Sciences Sociales, Toulouse. He has been a Fellow of the American Psychological Association since 1978, and is also a Charter Fellow of the American Psychological Society.

Professor Baron has published more than one hundred articles in prof...
· Scott Shane Biography
Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University, where he teaches a course on high technology companies. He has taught at MIT's Sloan School of Management, Georgia Tech's DuPree School of Management, and the University of Maryland's Robert H. Smith School of Business. The author of over 50 scholarly articles on entrepreneurship, Dr. Shane's books include A General Theory of Entrepreneurship, Foundations of Entrepreneurship, Academic Entrepreneurship, and Wealth Creation and Entrepreneurship. He edits the Innovation and Entrepreneurship Division of the leading scholarly journal, Management Science. Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania.
South-Western College/West
2007-02-13 448 pages ID: 766 Rating: 
Link to amazon
Description: Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE, 2e equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action. [From Amazon]
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