Stanford's Entrepreneurship Corner: Shona L. Brown, Google - Kathleen M. Eisenhardt, Stanford Technology Ventures Program - Competing on the Edge: Strategy as Structured Chaos

Competing on the Edge: Strategy as Structured Chaos

Shona L. Brown Biography

Shona Brown took on responsibilities for Google's business operations in 2003, following almost a decade consulting with technology clients in Toronto and Los Angeles for McKinsey and Company. As a partner at McKinsey, Brown was a leader of the Global Strategy Practice and worked with a wide range of firms on strategy development, business model transformation and operational issues. Her experience includes extensive work in consumer software and hardware technology, online consumer services, and Internet media markets.

Brown has taught in the Dept. of Industrial Engineering and Graduate School of Business at Stanford University and within McKinsey's mini-MBA program. She is the author of the best-selling business book, "Competing on the Edge: Strategy as Structured Chaos," which introduced a new strategic model for competing in volatile markets. She has published broadly in both applied and academic journals.

Brown has a bachelor of computer systems engineering degre...

Google

Kathleen M. Eisenhardt Biography

KATHLEEN M. EISENHARDT is Professor of Strategy and Organization at Stanford University. She is widely known for her work on strategy, strategic decision making, and innovation in rapidly changing and highly competitive markets. She is the coauthor (with Shona L. Brown) of the book Competing on the Edge: Strategy as Structured Chaos, published by Harvard Business School Press. Using analogies from The Grateful Dead to the Tour de France and scientific underpinnings from complexity and time-paced evolutionary theories, this book describes how to compete successfully in dynamic markets. Professor Eisenhardt's current research centers on collaboration and competition in the converging computing, telecommunications, and semiconductor industries, from the perspectives of complexity, evolutionary and game theories. For her past research on fast strategic decision making, she won the Pacific Telesis Foundation Award. She has also received the Whittemore Prize (with D. Charles Galunic) for...

Stanford Technology Ventures Program

1998-04-15

297 pages

ID: 87

Rating:

Link to Amazon

Link to HBSP

Description: Drawing from their own in-depth research with twelve global businesses and interviews with more than one hundred managers, authors Brown and Eisenhardt use real-world examples to showcase competing-on-the-edge strategies in action. These lessons are linked to fundamental scientific principles from complexity theory, the nature of speed, and time-paced evolution.

Related Videos: