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How PalmOne Evaluates What Customers Want February 03, 2004
Ken Wirt    |   palmOne, Inc.
Entrepreneurial Thought Leader Speaker Series
Description
Customers generally are not very good at knowing what they want for the next big product, says Wirt, but they are good at making suggestions for incremental improvements. The next big thing has to come from the product developers, but then has to be refined based on customer feedback.

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