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Is PalmOne Focusing on Business or Personal Segments? February 03, 2004
Ken Wirt    |   palmOne, Inc.
Entrepreneurial Thought Leader Speaker Series
Wirt talks about how the PDA is a unique product in that its customers use it for both personal and business use.  Still, consumers like to have differentiation.  PalmOne has segmented its product line, creating the Zire sub-brand, to better address both consumer groups, he adds.

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