| Exploring New Sales and Marketing Channels | April 28, 2004 |
Randy Komisar
|
Kleiner Perkins Caufield & Byers |
Entrepreneurial Thought Leader Speaker Series |
| Views: 3090 |
|
| Video 8 of 13 from this talk |
- 03:10What Does it Mean to Be a Virtual CEO?
- 03:05The History of a Virtual CEO
- 04:09Virtual CEO: First Questions to Ask Yourself About Your Business
- 04:33Where is the High-Tech Market Headed?
- 08:00The Biggest Successes are Often Bred from Failures
- 03:28How Do You Teach High-Tech Entrepreneurship?
- 07:25Balancing Your Life and Your Career Successfully
- 02:14Exploring New Sales and Marketing Channels
- 04:29How Do You Find Your Passion and How Do You Pursue It?
- 03:23The Role of a Consultant vs. the Role of a Virtual CEO
- 02:39The Role of Networking to Find the Best Resources
- 03:19Should a Start-up Focus on Going Global Right Away?
- 03:45The Surge of Social Entrepreneurship
Description
According to Komisar, creating visibility and driving sales are two different tasks. Marketing channels are pretty well honed, but driving sales requires more attention. As an entrepreneur, you play a large part in creating the demand for your product and Google is not going to do that for you. You have to convince people that your product will save them money, he says.
Comments 
Related Videos:
