When the economy slows from a bubble to a blip, is it time to put the breaks on research and development? To the contrary, many practiced entrepreneurs say it is the time to ramp up efforts even further. No matter what the market condition, there is no substitute for furthering knowledge of product and market.
Video: Microsoft's Research and Development
Steve Ballmer, Microsoft
2 min.
13 sec.
Touch, voice, natural language input, smart hardware, and new platforms: Steve Ballmer, Microsoft CEO, outlines the company's $9 million path of product research for 2009. Overall, he states that the company is optimistic for what can be created in the future. In this clip, he talks about the company's strong need to create and innovate just like a start-up - despite the fact that they're one of the largest names in the industry.
Video: The Role of Market Research
Jeff Hawkins, Numenta
3 min.
49 sec.
Founder of the Palm Jeff Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.
Video: The Value of Effective Market Research
Katie Rodan, Proactiv Solution
2 min.
48 sec.
Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experience sent her team back to the drawing board to revamp a product for adult acne - after revealing that women surveyed didn't think they had acne and didn't care for the product's fragrance. Rodan also discusses her initial resistance to conduct the survey, and the tremendous benefits that it can yield for the entrepreneur.
Video: Learning from Demonstrated Product Engagement
Soujanya Bhumkar, Cooliris
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Austin Shoemaker, Cooliris
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Josh Schwarzapel, Cooliris
1 min.
6 sec.
There is no substitute for actually watching your users use the products, proclaims Cooliris Product Manager Josh Schwarzapel. Viewing your web tools across multiple platforms with a multitude of configurations is an indispensable component of product research. And, adds Schwarzapel, developers and staffers who live and breathe product development in-house often become blind to its intricacies, and only a fresh set of eyes can provide the kind of clarity necessary for forward vision.