Larry Bawden is a co-founder of Jadoo Power, an innovative supplier of fuel cells, and Q1 Nanosytems, a next-generation photo-voltaics provider. Bawden addresses the new landscape in technology and energy and notes the pivotal role of newer technologies in the global economy. He talks about the four fundamental planetary crises - Global Warming, Peak Oil, Population Peak and Resource Depletion that are driving changes in world. Bawden also acknowledges the rise of third generation technology and the fundamental shifts in business that it has created. He believes that these changes have created a favorable environment to launch new ventures. 

Stan Christensen is a partner at Arbor Advisors, an investment banking firm where he negotiates on behalf of mid-market technology companies. In this lecture, Christensen builds a framework and illuminates a few of the classical mistakes in negotiation. He defines negotiation as an attempt to persuade or influence a situation. He emphasizes relationship management and problem solving as being fundamental to negotiation. He also alludes to the conceptual framework by illustrating examples from his vast global experience. 

Dominic Orr is the President and CEO of Aruba Networks, a supplier of secure mobility and wireless Local Area Network (LAN) solutions for enterprises. Orr unveils Aruba's approach to building solutions for mobile workforces at Fortune 500 and Global 2000 companies like Microsoft, NTT Data, and SAP. He articulates Aruba's strategies for competing with mammoths like Cisco, and emphasizes that speed of execution in this highly competitive market is key to his company's success. 

Martin Eberhard is the Co-Founder, President of Technology and former CEO of Tesla Motors, a company that produces the Tesla Roadster, a battery-powered electric sports car. Eberhard discusses his inspiring journey of diverse experiences in building Tesla Motors. He describes the lessons he learned: from the realization of doing something meaningful to thinking an idea through and aggressively following all leads. Tesla Motors which started with two employees is now more than 250 employees strong. 

Donna Novitsky, CEO of Big Tent Design and a former venture capitalist at Mohr Davidow Ventures contrasts her experiences as an executive in a start-up, a venture capitalist and as an entrepreneur. Novitsky addresses the role of risk mitigation in investing in new ventures and the importance of having a singular focus, aligning company goals with funding requirements and team work in an entrepreneurial environment. Her motto, "Go big or don't go!" has driven her endeavors from her first job to her new venture. 

Google has proven that if you build it, they will come, and their mass of tools to keep users logged in has been the crux of their success. Vice President of Search Products & User Experience Marissa Mayer elaborates on this strategy, pointing out that money - and advertisers - will always follow consumers. Focus on building sticky media that draws in a wide audience, and the method to its monetization will follow. 

According to Komisar, what distinguishes the Silicon Valley is not its successes, but the way in which it deals with failures. The Valley is about experimentation, innovation, and taking new risks. Only a small business that can deal with failure and still make money can exist in this environment. It is a model based on many, many failures and a few extraordinary successes.