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August 2012
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Creating Your Company Culture
The culture of a company plays a major role in an organization's ability to innovate, scale and embrace new challenges. Here are three videos that highlight how culture develops in a company and often evolves as a reflection of its founders. 
Video: Culture as a Sustainable Advantage
Adam Lowry, Method
3 min. 20 sec.

Method Products prides itself on maintaining a unique, open and collaborative culture, says Co-Founder Adam Lowry. Moreover, this commitment offers Method an advantage over larger competitors. Lowry describes how culture affects product prototyping and realization, hiring practices and the values empowering employees to live the mission. 

Video: Your Company Reflects You
Sukhinder Singh Cassidy, JOYUS
3 min. 22 sec.

Entrepreneur Sukhinder Singh Cassidy challenges the audience to identify their "trademark strengths." Knowing these is crucial, says Singh Cassidy, as the company you create will eventually come to reflect who you are for good and bad. She shares a personal story of learning from colleagues how these strengths are often different than you might think. 

Video: Building Internal Culture
Warren Packard, Thuuz
2 min. 56 sec.

Thuuz Co-Founder and CEO Warren Packard articulates his company's effort to build an internal culture. Among numerous factors playing an impact, Packard identifies how generational difference between employees is at the forefront of their cultural development. 

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