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December 2007
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You Can Now Embed Educators Corner Videos in Your Webpage
We recently added a new feature that allows you to place Educators Corner videos right into your own webpage or blog. Just click on the "embed" link to the right of the video, and you'll be provided with the code to paste into your page. Think of it as an early present from us to you! 
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New Podcasts
 
Podcast: Delivering a Digital Torrent
Ashwin Navin, BitTorrent  |  Ping Li, Accel
55 min. 58 sec.

Ping Li from Accel and Ashwin Navin, the President and Co-Founder of BitTorrent, Inc. talk about BitTorrent's journey from an open-source project to being a global standard for delivering high-quality files over the Internet. He discusses how their team worked on changing the landscape of digital media distribution. His company evolved to provide a revenue proposition to some of the largest media companies in the world. Navin mentions the company's plan of scaling internationally in countries like Japan as being key to its success in the future. 

Podcast: Connecting Common Experiences
Armen Berjikly, Experience Project  |  Julio Vasconcellos, Experience Project
58 min. 6 sec.

Armen Berjikly, the Founder and CEO of The Experience Project, and Julio Vasconcellos, VP of Business Development discuss their experience of building a technology start-up that unites people who can improve each other's lives. Berjikly discusses how he built his new venture from fund raising to establishing the company infrastructure. He talks about the importance of hiring the right people to work in a start-up and illustrates the key role of a "Mentor Capitalist" in the journey of an entrepreneur. Berjikly also describes the financial and psychological challenges an entrepreneur faces while building a company. 

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New Videos
 
Video: Marketing a Start-up
Donna Novitsky, STVP
2 min. 49 sec.

Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits. 

Video: Competing with Giants: It's All about Speed
Dominic Orr, Aruba Networks
3 min. 47 sec.

Dominic Orr, CEO of Aruba Networks, describes how a startup can compete with large, established companies. Orr argues that to compete with large companies an entrepreneurial firm must think about the ecosystem created by the larger companies and then identify the problems in that system that the larger companies are unable to address. Once an opportunity has been identified, a startup's single advantage is speed: because established firms have different incentives that lead to inertia, large firms are often unable to match the speed and flexibility of a startup. 

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