It's easy to fall in love with a cool technology or an amazing idea, but can these actually be turned into useful products that customers desire. Here are three videos examining the importance of keeping laser focus on creating products that connect with audiences.
"What customers want isn't necessarily what you or your engineering team wants to build," says Jessica Mah, co-founder of inDinero. Mah relates her company's early struggles in aligning the desires of the engineering team with customer feedback and requests for features.
Square and Twitter Co-Founder Jack Dorsey urges all entrepreneurs to show investors a working version of their product or service. Dorsey explains how this was done with Twitter, and how it made the telling of the product's story easier. He also shares the amusing (and money-making) technique he used when presenting Square to investors.
Rather than poising his entrepreneurial efforts as a single company offering a suite of products, InCube Labs CEO Mir Imran believes in segmenting each product into its own stand-alone venture. His reasoning? Cleaner R&D, a more potent investor magnet, and greater product development and marketing focus.