A new study co-authored by a researcher in the Stanford Technology Ventures Program shows why engaging customer suggestions to fuel an open innovation strategy may not be as easy as it seems. Learn more on the STVP blog >>
Openness in Innovation
Modern technology blended with cultural excitement for brainstorming and collaboration has led organizations to adopt "open" models of innovation. The videos below feature perspectives on how the process of innovation has evolved to this point, how it can deepen customer engagement and where we are headed next.
Entrepreneur Matthew Rabinowitz says the key to retaining early customers is bringing them into the product design and iteration process to deepen emotional connections. Rabinowitz also touches on why great marketers and sales people are truly worth their weight in gold in the early days of a venture.
Cisco Chief Technology and Strategy Officer Padmasree Warrior explains how the process of innovation has changed over the past few centuries, from the era of the sole inventor, through the rise of corporate labs, to the modern period of open innovation. Warrior also notes the important challenge of working across domains to maximize innovation potential.
Citi Chief Innovation Officer Deborah Hopkins shares principles driving the company forward when it comes to addressing customer needs in a new way. As the head of Citi Ventures, Citi's venture investing unit, Hopkins stresses the importance of concepts such as empathy and openness, as well as the necessity for improved transparency and a willingness to share information both inside and outside the corporation.