The Danger Product and Business Model

Matt Hershenson · Joe Britt · Andy Rubin, Danger

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Danger has developed a low-cost combination device that functions as a phone, and is internet and email compatible, that is marketed to the young and hip.  The business model is built around the services sold to wireless carriers so they are able to sell the devices cheaply and then make money on the back end.

Feb 18, 2004

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