Partnering With Customers Who are Competitors

Andy Rubin · Joe Britt · Matt Hershenson, Danger

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Launching the product with T-Mobile helped get the product out on the market and got others interested in the technology, making it easier for Danger to acquire other partners.  Still, it was important for Danger not to be seen as a outsource development shop of T-Mobile and so they took steps to maintain control.

Feb 18, 2004

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