Marketing and the Hiptop Brand

Andy Rubin · Joe Britt · Matt Hershenson, Danger

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The success and genius of the Hiptop brand is arguably in its marketing.  Danger actually gave carriers the choice of whether to use the Hiptop name and artwork or whether to use their own.  Out of 9 carriers, T-Mobile is the only one to have used their own name and, therefore, the Hiptop brand has become valuable.

Feb 18, 2004

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