Creating Opportunities

Kathleen Eisenhardt, Stanford Technology Ventures Program

Loading video...

Eisenhardt believes that markets are not chosen but created. She describes how this was successfully done at Amazon, eBay and Verisign. She explains that to be wildly successful it is important to become the cognitive referent to the market.

Oct 4, 2006

More from this event

More from Kathleen Eisenhardt

More on this topic