Importance of Events in the Software Industry

Tien Tzuo,

Loading video...

Tzuo talks about how despite the importance of traditional events diminishing with the creation of an online experience, there is still a human factor involved in the customer's decision-making process. They want to see the product, interact with sales reps and talk to other customers. Creating this experience is important for any software company, he adds.

Jan 24, 2007

More from this event

More on this topic