Effective Strategies to Handle the Media

Steve Young, Former NFL Quarterback

with Stan Christensen, Stanford Technology Ventures Program; Arbor Advisors
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Young explains how he dealt with the ongoing presence of news reporters throughout his career. He realized that many of these reporters commuted for long hours, only to receive tidbits of information from the 49ers team. By stepping into their shoes, he figured out ways to work effectively together.

May 22, 2007

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