Three Most Critical Elements of Venture Success: People, Customers and Sales

William A. Sahlman, Harvard Business School

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William Sahlman, professor at Harvard Business School, states that people, customers, and sales are the critical ingredients of venture success. Specifically, Sahlman states that, 1) having the right people, 2) focusing on customers rather than technology, and 3) concentrating on sales instead of marketing, are critical elements of corporate health and longevity.

May 1, 2007

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