The Power of a Mission

Christine Benninger, Humane Society of Silicon Valley

with Michael Dearing, Stanford Institute of Design
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If you're seeking inspiration, you will find it here from Humane Society Silicon Valley's President, Christine Benninger.  She describes the organization as she inherited it as a cesspool, rife with drug dealing staff, disorderly management, sour community relations, and cruel animal care.  She recalls her quickly orchestrated six-month plan to keep the organization afloat - and how dire circumstances made her monumentally more creative and successful.

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