Fundraising for the Non-Profit

Christine Benninger, Humane Society of Silicon Valley

with Michael Dearing, Stanford Institute of Design
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We may not always feel comfortable asking for money, but it's a crucial component of a non-profit enterprise's success.  But don't think of it as requesting a handout, says Christine Benninger, Humane Society Silicon Valley's President; think of it as sharing an opportunity.  People love being a part of your mission, she says, and it business-critical to keep your operations afloat.

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