Negotiating with Customers and Clients

Dan Springer, Responsys

with Stan Christensen, Stanford Technology Ventures Program; Arbor Advisors
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Dan Springer, CEO of Responsys, acknowledges that the most frequent and important negotiations often occur with customers. Furthermore, Springer advises that the keys to a successful negotiation with customers include: 1) Preparation to discover what the customer wants and 2) Identifying the few things on which you will stand firm.

Nov 12, 2007

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