Chew on This: An Unexpected Product Launch

Anand Chandrasekaran, Aeroprise

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Anand Chandrasekaran, Producer of Tapestries of Hope, tells the tale of a small soap maker who realized that the gum they were giving away as a promotional item began to outshine their core product. The company had to make a bold decision to focus on what's selling, rather than what they deemed their core competency, and the rest is entrepreneurial history. Chandrasekaran's lesson is that we should keep ourselves receptive to new ideas and new opportunities, even if they seem out of scope.

Apr 30, 2008

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