An Unscalable Ecosystem

Sue Decker, Yahoo! Inc.

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When Yahoo! was a small company sorting through websites, says President Sue Decker, it was easy to stay close to the customer through the three legs of their business; advertisers, users, and content publishers. But as they began their upward scale to 500 million users, the systems they had in place could not hold. Their size and focus, Decker reflects, blinded them to the needs of their customer for many years.

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