If you love something, set it free and it will come back to you, says the old adage. But as Sue Decker, President of Yahoo! explains, this sentiment also applies to advertising-driven online real estate. The front page of the popular search engine has always been a popular destination - and a great source of revenue for the company. But Decker explains why Yahoo! has chosen to eschew solid revenue in exchange for allowing that space to be controlled by the interest of its users - and the message that gesture sends to the Yahoo! community.
May 7, 2008