Engineers and Founders: The First Sales Team

Steve Blank, Serial Entrepreneur

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The most radical thing a new company can do is sell their product, says serial entrepreneur Steve Blank. He believes that the company founders - not the sales team - should be the first to try to turn a profit, as they will learn firsthand about their product's shortcomings and usability. Great engineers directly understand what their customers need.

Oct 1, 2008

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