Acting on Customer Discovery

Steve Blank, Serial Entrepreneur

Loading video...

Customer feedback simply cannot be outsourced, according to serial entrepreneur Steve Blank. Here he shares an anecdote demonstrating the importance of founders speaking directly to customers. Blank recalls how entrepreneur Alan Michaels was forced to listen to customer needs and altered his product accordingly. These changes turned single-digit sales into the thousands, and resulted in an eventual $400 million company sale.

Oct 1, 2008

More from this event

More from Steve Blank

More on this topic