High Velocity Media: What's Next in Online Advertising Revenue

Tony Perkins, AlwaysOn

with Tim Draper, Draper Fisher Jurvetson; with Michael Moe, ThinkEquity
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If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Tim Draper, Founder and a Managing Director of Draper Fisher Jurvetson, all comment on how Madison Avenue must learn to bridge the gap between advertising dollars and new media. Furthermore, Draper quotes a case study of DFJ's investment in website Glam; that despite no initial business plan, new revenue-sharing models with bloggers made it the world's 10th largest media site. The panel also points out that for the next generation, YouTube is a more important brand than NBC.

Feb 25, 2009

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