All of the smart people don't work for you. So how can an organization harness a broader intellect and get them to work on their projects? Keep your ideas free and accessible, and share them with anyone willing to participate. This kind of product innovation and reinvention creates community beyond the company walls, says Greg Papadopoulos, CTO of Sun Microsystems, whether it's a devoted team of engineers or users. In the end, if a business is willing to allow others to have a hand in its technology and development, they will benefit from a finer finished product overall.