Vertical vs. Horizontal Markets

Steve Blank, Stanford Engineering

Loading video...

In this clip, the difference between vertical markets - niche players serving a specific need or customer set; and horizontal markets - goods or services that enable a platitude of businesses - are defined for the student of entrepreneurship. The needs of start-ups differ dramatically by vertical, says serial entrepreneur Steve Blank. And taking advice from new enterprises in a different market niche can end in disaster. Take heed when receiving advice from friends in a neighboring business vertical.

Nov 11, 2009

More from this event

More from Steve Blank

More on this topic