A Customer's Unknown Delight

Randy Komisar, Kleiner Perkins Caufield & Byers

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In conversation with Stanford's Tina Seelig, KPCB's Randy Komisar points out that while customer feedback is a good idea, it should not be the de facto driver for products and solutions. Too often, consumers miss the mark on inventions (such as ATM's and mobile phones) because they can't conceive that they would ever need them. The smart entrepreneur, says Komisar, asks questions to determine if there is a market need, rather than testing a first-to-market product itself.

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