Successful user-generated Web plays "tend to harness peoples' passions, rather than harness peoples' greed," says serial entrepreneur Marc Andreessen. He points out that any user-centric Web vehicle that has tried to share revenue with its content-producing audience has failed - and spectacularly. It's not money that motivates people to share their ideas and opinions, says Andreessen. The platform for sharing one's own personal expression is its own reward.
May 13, 2010